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Signature Projects - Santa Claus Parade - Parade History

     
 

Thousands of people line the parade route each year in anticipation of Santa Claus' arrival in Grand Rapids. The Independent Bank and Jaycees Santa Parade, which historically takes place on the Saturday before Thanksgiving, has been organized and operated by the Grand Rapids Jaycees since 1969.

Deemed the city's largest parade, nearly 100 organizations participate in the Santa Claus Parade each year. The Grand Rapids Jaycees are proud to be part of an event that has become an annual holiday tradition in Grand Rapids.